JUNIPER NETWORKS

(Cisco Live edition)

At our competitor’s annual event in Vegas (Cisco Live), they talked about building a “bridge to possible” and “redefining possible” with their networking systems.

But Juniper’s AI native network had already done it.

So we hijacked our competitor’s moment — right in the Vegas airport, where their incoming attendees couldn’t miss it. We used some snarky OOH to call out the old way of networking and introduce the NOW way: a smarter, AI-powered system that stops problems before they start.

Your move, Cisco.

Client: Juniper Networks

Junior Copywriter: Julia Ordog

Junior Art Director: Qi Tan

ACDs: Hayes Cascia + Charlie Tan Lim

GCD: Gavin Milner