At [a competing connectivity company]’s annual event in Vegas, they talked about building a “bridge to possible” and “redefining possible.”

But Juniper’s AI native network had already done it.

So we hijacked the moment — right in the Vegas airport, where incoming attendees couldn’t miss it. We used some snarky OOH to call out the old way of networking and introduce the NOW way: a smarter, AI-powered system that stops problems before they start.

Client: AMD

Junior Copywriter: Julia Ordog

Junior Art Director: Qi Tan

ACDs: Hayes Cascia + Charlie Tan Lim

GCD: Gavin Milner